Tuesday, 19 February 2013

Burberry AW13

Burberry has by now established themselves as one of the leading British design houses of the 21st century. Those god awful photos of Daniella Westbrook who quite frankly, words fail me on how to describe her, seem like such a distant memory. Surely much to the joy of those who work their socks off developing new material fabrications, designing exquisite bags, trench coats and promoting the brand.

Now a pioneer of new technology they are a brand at the forefront of London Fashion week, and they didn't disappoint by live streaming their AW13 collection too, and, don't tell the boss, but I managed to have a sneak view yesterday afternoon whilst pretending I was beavering away!

Christopher Bailey has trumped again, always one of my fave designers to look out for at LFW, I was left salivating over the feminine cuts with a tough edge. He gets the balance just right. 
For AW13 skirts are longer with a nod to the 40's, which, to avoid looking down right dreary, he vamps them up in updated animal prints, metallic colours, sheer latex, feathered leather effect (to die for!) and bold stripes. Styled with either cute heart printed shirts or comfy chunky sweaters. Burberry has been seriously sexed up.
But as always the main focus is that must have staple in your wardrobe - the trench!
No woman should be without one and again he has delivered an exciting collection of beautiful pieces of outerwear. Some designs are not for the faint hearted and you will need a whole dose of attitude and confidence to wear some of these down the street, but my guess is that people would only look at you with pure envy.

Not only has Burberry been revamped and shaken up the fashion world but I love how Bailey has entrenched the brand in 'Britishness'. We're talking double, no treble A lister's, with the likes of Kate Moss, Agnes Deyne, Emma Watson and now the delectable Cara Delevingne, not to mention the adorable Romeo Beckham, fronting their advertising campaigns.
Embracing new faces of fashion and pioneering emerging music talent (Jake Bugg performed in their regent street flagship store - yes my obsession continues! has made this brand more of an enigma and something to be savoured and truly admired.

In summary, bravo Mr Bailey another triumphant show, I shall look forward to seeing what you install on us for SS14.....

What have been your LFW highlights so far?


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